How-To Guides for Competitive Intelligence
Step-by-step guides to help you track competitors, analyze markets, and build a world-class competitive intelligence program.
monitoring Guides
Track competitor activities, changes, and market movements
How to Track Competitor Website Changes
Monitor and track changes to competitor websites including pricing, features, messaging, and content updates.
How to Monitor Competitor Pricing Changes
Track competitor pricing changes, packaging updates, and pricing strategy shifts to inform your pricing decisions.
How to Track Competitor Feature Releases
Monitor competitor product feature releases, updates, and roadmap changes to inform your product strategy.
How to Monitor Competitor News & Press Releases
Track competitor news mentions, press releases, and media coverage to stay informed on strategic moves.
How to Track Competitor Social Media Activity
Monitor competitor social media presence, content, engagement, and campaigns across platforms.
analysis Guides
Analyze competitor data to extract actionable insights
How to Analyze Competitor Positioning
Analyze how competitors position themselves in the market, including messaging, value propositions, and target audiences.
How to Analyze Competitor Messaging
Deep dive into competitor messaging across channels to understand their communication strategy and key themes.
How to Conduct Win/Loss Analysis
Analyze won and lost deals to understand competitive dynamics and improve win rates.
How to Analyze Competitor Content Strategy
Analyze competitor content marketing strategy including topics, formats, channels, and performance.
How to Analyze Competitor SEO Strategy
Analyze competitor SEO strategies including keywords, content, backlinks, and technical SEO.
enablement Guides
Enable sales and teams with competitive insights
How to Create Competitor Battlecards
Create sales battlecards that help reps compete and win against specific competitors.
How to Train Sales Team on Competition
Train your sales team to effectively compete against key competitors.
How to Enable Product Team on Competition
Ensure your product team has competitive intelligence to inform roadmap decisions.
strategy Guides
Develop competitive strategies and positioning
How to Create Competitive Positioning Strategy
Develop a competitive positioning strategy that differentiates you from competitors.
How to Build a Competitive Intelligence Program
Establish a systematic competitive intelligence program for your organization.
How to Identify Competitive Gaps & Opportunities
Identify gaps in the competitive landscape that represent opportunities for differentiation.
research Guides
Research markets, competitors, and industry trends
How to Conduct Competitive Landscape Analysis
Create a comprehensive analysis of the competitive landscape in your market.
How to Research a New Competitor
Conduct thorough research on a new or emerging competitor entering your market.
How to Benchmark Against Competitors
Benchmark your company's performance against competitors across key metrics.
reporting Guides
Create reports and presentations for stakeholders
How to Create Competitive Intelligence Newsletter
Create and distribute a regular competitive intelligence newsletter to stakeholders.
How to Create Competitive Intelligence Dashboard
Build a dashboard that provides real-time visibility into competitive intelligence.
How to Present Competitive Insights to Leadership
Prepare and deliver competitive intelligence presentations to leadership and executives.
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