How to Create Competitor Battlecards
Create sales battlecards that help reps compete and win against specific competitors.
Tools Needed
- WhyItMatters.AI
- Klue
- Crayon
- Google Docs
Deliverables
- Battlecard document
- Objection handling scripts
- Competitive quick reference
Stakeholders
- Sales
- Product Marketing
- Sales Enablement
Step-by-Step Guide
Follow these steps to successfully create competitor battlecards.
Research competitor thoroughly
Document competitor overview and positioning
List competitor strengths and weaknesses
Create talk tracks for common objections
Add competitive proof points and wins
Include discovery questions
Format for easy sales consumption
Get sales feedback and iterate
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WhyItMatters.AI can automate many of these steps, saving you hours of manual work each week. Our AI-powered platform handles data collection, analysis, and reporting.
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Learn how to create competitor battlecards for your specific industry
Related How-To Guides
Continue building your CI capabilities with these related guides
How to Analyze Competitor Positioning
Analyze how competitors position themselves in the market, including messaging, value propositions, and target audiences.
analysisHow to Conduct Win/Loss Analysis
Analyze won and lost deals to understand competitive dynamics and improve win rates.
enablementHow to Train Sales Team on Competition
Train your sales team to effectively compete against key competitors.
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