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Changelog

All the latest updates, improvements, and fixes to WhyItMatters.AI We ship frequently to make competitive intelligence better for you.

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Highlights

Set up competitors 10x faster with auto-fetch
Get help instantly without leaving the app

✨New

One-Click Competitor Setup

Stop copying and pasting competitor info manually. Just enter their website URL and we'll automatically pull their company description, industry, and key details — so your insights are relevant from day one.

In-App Support

Have a question or found a bug? Get help instantly with our new support widget. Send feedback, ask questions, or report issues without ever leaving your dashboard.

🔧Improved

Review Before You Save

See exactly what information we've gathered about a competitor before adding them. Edit anything that needs tweaking to ensure your competitive intelligence is accurate.

Stay in the loop

Get notified when we ship new features and improvements.

WhyItMatters Release History

Version 1.3.1 - Smart Context & Support

January 14, 2026

Highlights

Set up competitors 10x faster with auto-fetch
Get help instantly without leaving the app

Changes

[New] One-Click Competitor Setup: Stop copying and pasting competitor info manually. Just enter their website URL and we'll automatically pull their company description, industry, and key details — so your insights are relevant from day one.
[New] In-App Support: Have a question or found a bug? Get help instantly with our new support widget. Send feedback, ask questions, or report issues without ever leaving your dashboard.
[Improved] Review Before You Save: See exactly what information we've gathered about a competitor before adding them. Edit anything that needs tweaking to ensure your competitive intelligence is accurate.

Version 1.3.0 - Team Collaboration & Permissions

January 10, 2026

Highlights

Team invitations with email notifications
Role-based workspace permissions
AI message limits per plan
Code syntax highlighting in insights

Changes

[New] Team Invitations: Invite team members via email with beautiful invitation templates. Teammates can accept invitations and join your workspace instantly.
[New] Role-Based Permissions: Workspace members now have proper access control. RLS policies ensure team members can only access entities, monitors, insights, and chat messages within their workspace.
[New] AI Message Limits: Each plan now includes a monthly AI message allowance. Clear usage indicators and friendly upgrade prompts when approaching limits.
[New] Code Syntax Highlighting: Code blocks in insights now feature syntax highlighting with one-click copy functionality. Perfect for technical competitive intelligence.
[New] What's New Indicator: A subtle pulsing dot in the navigation alerts you when there's a new changelog update. It disappears once you've read it.
[Improved] Real-Time Insight Updates: Insights are now automatically marked as read when viewed. Real-time updates keep your feed synchronized across tabs.
[Improved] Typography & Readability: Updated text sizes across the app for improved readability. InsightDetail component now has better visual hierarchy.
[Improved] Invited Entity Styling: Sidebar now clearly distinguishes entities you own from those you've been invited to collaborate on.
[Fixed] Notification Access: Fixed RLS policies so workspace members can properly receive notifications for entities they have access to.

Version 1.2.0 - Battlecards & Case Studies

January 9, 2026

Highlights

AI-powered sales battlecard generator
Dynamic case study pages for different personas
Google Analytics integration
Improved notifications with infinite scroll

Changes

[New] Battlecard Generator: AI-powered service that synthesizes competitive intelligence into sales-ready battlecards. Includes strengths & weaknesses analysis, feature comparisons, objection handlers, landmine questions, and pricing comparisons.
[New] Case Study Pages: Dynamic case study pages showcasing how different personas use WhyItMatters: Product Managers, Product Marketing, Strategy Teams, and Agencies. Each with tailored challenges, solutions, and outcomes.
[New] Google Analytics Integration: GA4 tracking component with page view and custom event tracking. Privacy-friendly with IP anonymization enabled by default.
[New] Infinite Scroll Notifications: Notifications in the dashboard header now load with infinite scroll for better performance with large notification lists.
[Improved] Enhanced Export UI: Added tooltips to export button and dropdown actions for better discoverability. Context settings link now available directly in the feed.
[Improved] Monitor List Improvements: Monitor count now displayed in header. Added pagination support and helpful tips for managing monitors.
[Improved] Chat & Message Handling: Better context usage in insight conversations. Added option to skip saving user messages for certain interactions.
[Improved] Auth Flow: Improved OAuth redirect handling with proper workspace and user preferences creation on signup.
[Improved] Navigation & Scrolling: Navigation links now use absolute paths. Smooth scrolling added to HTML exports and internal navigation.

Version 1.1.0 - Review Intelligence & Analytics Update

January 7, 2026

Highlights

Customer review tracking across 5 platforms
Analytics dashboard with visualizations
Enhanced export options (CSV, TXT)
Improved subscription management

Changes

[New] Customer Review Monitoring: Track customer reviews across Trustpilot, G2, Capterra, Google Play, and App Store. Get AI-generated insights from customer feedback about you and your competitors.
[New] Analytics Dashboard: Visual analytics with charts showing insights trends, priority distribution, and activity metrics. Toggle between different views to understand your competitive landscape.
[New] Use Cases Page: New dedicated page showcasing how different professionals — from founders to product managers — use WhyItMatters for competitive intelligence.
[New] Changelog with RSS Feed: Stay updated on new features and improvements. Subscribe to our RSS feed to get notified of product updates automatically.
[New] CSV & Plain Text Exports: Export your insights in two new formats: CSV for spreadsheets and Plain Text for simple sharing. Now supporting 5 export formats total.
[New] Per-Entity Email Preferences: Customize email notification settings for each entity. Choose different digest frequencies and alert thresholds per competitor or topic.
[New] Plan Limits & Upgrade Prompts: Clear visibility into your plan usage with helpful upgrade prompts when approaching limits. No surprises, just transparency.
[Improved] Brand Consistency: New WIM icon replacing generic sparkles throughout the app. Responsive logo that adapts to mobile and desktop views.
[Improved] Mobile Navigation: Enhanced mobile menu with smooth animations. Better navigation experience on phones and tablets.
[Improved] SEO & Structured Data: Improved search engine visibility with rich structured data, updated robots.txt, and enhanced sitemaps.
[Improved] AI Identity & Prompts: Refined AI system prompts for clearer, more actionable insights. Better context understanding for follow-up questions.
[Improved] Real-Time Updates: Live updates for entities, monitors, and insights. See changes instantly without refreshing the page.
[Improved] Loading Skeletons: Beautiful loading states that match component structures. No more jarring content jumps.
[Fixed] Type Safety Improvements: Comprehensive TypeScript improvements across the codebase for better reliability and developer experience.
[Fixed] Supabase Client Compatibility: Updated Supabase client configuration for improved type safety and browser compatibility.

Version 1.0.0 - Official Launch

January 3, 2026

Highlights

Competitive Intelligence, Reimagined
Real-time monitoring across multiple sources
Team collaboration features

Changes

[New] AI-Generated Insights: Get written intelligence that explains what changed and why it matters to your business. No more raw data dumps.
[New] Multi-Source Monitoring: Track websites, news, RSS feeds, and more from a single dashboard. Set up monitors in seconds.
[New] Interactive AI Chat: Ask follow-up questions about any insight. The AI remembers context and provides detailed analysis.
[New] Email Digests: Receive daily, weekly, or real-time email summaries of competitive intelligence, beautifully formatted with priority badges.
[New] Team Workspaces: Invite team members with role-based permissions. Collaborate on competitive intelligence together.
[New] Export Everything: Export insights in 5 formats: Markdown, HTML, JSON, CSV, and Plain Text. Perfect for reports and presentations.
[New] Priority Scoring: AI automatically rates the importance of each insight (Critical, High, Medium, Low) so you focus on what matters.
[New] Dark Mode: Full dark mode support across the entire app. Easy on the eyes during those late-night competitive analysis sessions.

WhyItMatters Release History

Version 1.3.1 - Smart Context & Support

January 14, 2026

Highlights

Set up competitors 10x faster with auto-fetch
Get help instantly without leaving the app

Changes

[New] One-Click Competitor Setup: Stop copying and pasting competitor info manually. Just enter their website URL and we'll automatically pull their company description, industry, and key details — so your insights are relevant from day one.
[New] In-App Support: Have a question or found a bug? Get help instantly with our new support widget. Send feedback, ask questions, or report issues without ever leaving your dashboard.
[Improved] Review Before You Save: See exactly what information we've gathered about a competitor before adding them. Edit anything that needs tweaking to ensure your competitive intelligence is accurate.

Version 1.3.0 - Team Collaboration & Permissions

January 10, 2026

Highlights

Team invitations with email notifications
Role-based workspace permissions
AI message limits per plan
Code syntax highlighting in insights

Changes

[New] Team Invitations: Invite team members via email with beautiful invitation templates. Teammates can accept invitations and join your workspace instantly.
[New] Role-Based Permissions: Workspace members now have proper access control. RLS policies ensure team members can only access entities, monitors, insights, and chat messages within their workspace.
[New] AI Message Limits: Each plan now includes a monthly AI message allowance. Clear usage indicators and friendly upgrade prompts when approaching limits.
[New] Code Syntax Highlighting: Code blocks in insights now feature syntax highlighting with one-click copy functionality. Perfect for technical competitive intelligence.
[New] What's New Indicator: A subtle pulsing dot in the navigation alerts you when there's a new changelog update. It disappears once you've read it.
[Improved] Real-Time Insight Updates: Insights are now automatically marked as read when viewed. Real-time updates keep your feed synchronized across tabs.
[Improved] Typography & Readability: Updated text sizes across the app for improved readability. InsightDetail component now has better visual hierarchy.
[Improved] Invited Entity Styling: Sidebar now clearly distinguishes entities you own from those you've been invited to collaborate on.
[Fixed] Notification Access: Fixed RLS policies so workspace members can properly receive notifications for entities they have access to.

Version 1.2.0 - Battlecards & Case Studies

January 9, 2026

Highlights

AI-powered sales battlecard generator
Dynamic case study pages for different personas
Google Analytics integration
Improved notifications with infinite scroll

Changes

[New] Battlecard Generator: AI-powered service that synthesizes competitive intelligence into sales-ready battlecards. Includes strengths & weaknesses analysis, feature comparisons, objection handlers, landmine questions, and pricing comparisons.
[New] Case Study Pages: Dynamic case study pages showcasing how different personas use WhyItMatters: Product Managers, Product Marketing, Strategy Teams, and Agencies. Each with tailored challenges, solutions, and outcomes.
[New] Google Analytics Integration: GA4 tracking component with page view and custom event tracking. Privacy-friendly with IP anonymization enabled by default.
[New] Infinite Scroll Notifications: Notifications in the dashboard header now load with infinite scroll for better performance with large notification lists.
[Improved] Enhanced Export UI: Added tooltips to export button and dropdown actions for better discoverability. Context settings link now available directly in the feed.
[Improved] Monitor List Improvements: Monitor count now displayed in header. Added pagination support and helpful tips for managing monitors.
[Improved] Chat & Message Handling: Better context usage in insight conversations. Added option to skip saving user messages for certain interactions.
[Improved] Auth Flow: Improved OAuth redirect handling with proper workspace and user preferences creation on signup.
[Improved] Navigation & Scrolling: Navigation links now use absolute paths. Smooth scrolling added to HTML exports and internal navigation.

Version 1.1.0 - Review Intelligence & Analytics Update

January 7, 2026

Highlights

Customer review tracking across 5 platforms
Analytics dashboard with visualizations
Enhanced export options (CSV, TXT)
Improved subscription management

Changes

[New] Customer Review Monitoring: Track customer reviews across Trustpilot, G2, Capterra, Google Play, and App Store. Get AI-generated insights from customer feedback about you and your competitors.
[New] Analytics Dashboard: Visual analytics with charts showing insights trends, priority distribution, and activity metrics. Toggle between different views to understand your competitive landscape.
[New] Use Cases Page: New dedicated page showcasing how different professionals — from founders to product managers — use WhyItMatters for competitive intelligence.
[New] Changelog with RSS Feed: Stay updated on new features and improvements. Subscribe to our RSS feed to get notified of product updates automatically.
[New] CSV & Plain Text Exports: Export your insights in two new formats: CSV for spreadsheets and Plain Text for simple sharing. Now supporting 5 export formats total.
[New] Per-Entity Email Preferences: Customize email notification settings for each entity. Choose different digest frequencies and alert thresholds per competitor or topic.
[New] Plan Limits & Upgrade Prompts: Clear visibility into your plan usage with helpful upgrade prompts when approaching limits. No surprises, just transparency.
[Improved] Brand Consistency: New WIM icon replacing generic sparkles throughout the app. Responsive logo that adapts to mobile and desktop views.
[Improved] Mobile Navigation: Enhanced mobile menu with smooth animations. Better navigation experience on phones and tablets.
[Improved] SEO & Structured Data: Improved search engine visibility with rich structured data, updated robots.txt, and enhanced sitemaps.
[Improved] AI Identity & Prompts: Refined AI system prompts for clearer, more actionable insights. Better context understanding for follow-up questions.
[Improved] Real-Time Updates: Live updates for entities, monitors, and insights. See changes instantly without refreshing the page.
[Improved] Loading Skeletons: Beautiful loading states that match component structures. No more jarring content jumps.
[Fixed] Type Safety Improvements: Comprehensive TypeScript improvements across the codebase for better reliability and developer experience.
[Fixed] Supabase Client Compatibility: Updated Supabase client configuration for improved type safety and browser compatibility.

Version 1.0.0 - Official Launch

January 3, 2026

Highlights

Competitive Intelligence, Reimagined
Real-time monitoring across multiple sources
Team collaboration features

Changes

[New] AI-Generated Insights: Get written intelligence that explains what changed and why it matters to your business. No more raw data dumps.
[New] Multi-Source Monitoring: Track websites, news, RSS feeds, and more from a single dashboard. Set up monitors in seconds.
[New] Interactive AI Chat: Ask follow-up questions about any insight. The AI remembers context and provides detailed analysis.
[New] Email Digests: Receive daily, weekly, or real-time email summaries of competitive intelligence, beautifully formatted with priority badges.
[New] Team Workspaces: Invite team members with role-based permissions. Collaborate on competitive intelligence together.
[New] Export Everything: Export insights in 5 formats: Markdown, HTML, JSON, CSV, and Plain Text. Perfect for reports and presentations.
[New] Priority Scoring: AI automatically rates the importance of each insight (Critical, High, Medium, Low) so you focus on what matters.
[New] Dark Mode: Full dark mode support across the entire app. Easy on the eyes during those late-night competitive analysis sessions.