How to Create Competitive Positioning Strategy
Develop a competitive positioning strategy that differentiates you from competitors.
Tools Needed
- WhyItMatters.AI
- Positioning frameworks
- Customer research
Deliverables
- Positioning strategy document
- Messaging framework
- Positioning map
Stakeholders
- Marketing
- Product Marketing
- Leadership
Step-by-Step Guide
Follow these steps to successfully create competitive positioning strategy.
Map the competitive landscape
Analyze competitor positioning
Identify your unique strengths
Define target customer segments
Develop positioning statement
Create supporting messaging
Validate with customers
Roll out across organization
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