How to Research a New Competitor
Conduct thorough research on a new or emerging competitor entering your market.
Tools Needed
- WhyItMatters.AI
- Crunchbase
- Company websites
Deliverables
- Competitor profile
- Threat assessment
- Response recommendations
Stakeholders
- Product Marketing
- Sales
- Product
- Strategy
Step-by-Step Guide
Follow these steps to successfully research a new competitor.
Gather basic company information
Analyze their product/service offering
Review pricing and business model
Understand their target market
Assess their go-to-market strategy
Evaluate their strengths and weaknesses
Determine threat level and response
💡 Pro Tip: Automate with WhyItMatters.AI
WhyItMatters.AI can automate many of these steps, saving you hours of manual work each week. Our AI-powered platform handles data collection, analysis, and reporting.
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