How to Research a New Competitor in Marketing Technology
Conduct thorough research on a new or emerging competitor entering your market. Learn industry-specific best practices for marketing technology companies.
Why This Matters for Martech
Marketing automation, analytics, and advertising technology platforms.
Competitive Dynamics
HubSpot vs Marketo, Mailchimp vs Klaviyo, Google Ads vs Meta Ads
Industry Challenges
Rapid consolidation through acquisitions, Privacy regulations changing product capabilities
Step-by-Step Guide for Martech
Follow these steps to research a new competitor effectively in marketing technology.
Gather basic company information
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Analyze their product/service offering
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Review pricing and business model
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Understand their target market
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Assess their go-to-market strategy
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Evaluate their strengths and weaknesses
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Determine threat level and response
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
What You'll Produce
This Guide for Other Industries
Automate CI for Your Martech Team
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