How to Identify Competitive Gaps & Opportunities
Identify gaps in the competitive landscape that represent opportunities for differentiation.
Tools Needed
- WhyItMatters.AI
- Market research
- Customer interviews
Deliverables
- Gap analysis report
- Opportunity assessment
- GTM recommendations
Stakeholders
- Product
- Product Marketing
- Strategy
- Leadership
Step-by-Step Guide
Follow these steps to successfully identify competitive gaps & opportunities.
Map competitor capabilities comprehensively
Identify underserved customer needs
Analyze competitor weaknesses
Spot market white spaces
Validate opportunities with customers
Prioritize opportunities by impact
Develop go-to-market strategy for gaps
💡 Pro Tip: Automate with WhyItMatters.AI
WhyItMatters.AI can automate many of these steps, saving you hours of manual work each week. Our AI-powered platform handles data collection, analysis, and reporting.
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