How to Analyze Competitor Messaging
Deep dive into competitor messaging across channels to understand their communication strategy and key themes.
Tools Needed
- WhyItMatters.AI
- Content analysis tools
- Messaging frameworks
Deliverables
- Messaging analysis report
- Theme mapping
- Messaging comparison matrix
Stakeholders
- Marketing
- Product Marketing
- Content
Step-by-Step Guide
Follow these steps to successfully analyze competitor messaging.
Collect messaging from website, ads, social, and content
Identify key themes and talking points
Analyze tone, style, and voice
Map messaging to audience segments
Identify proof points and social proof used
Compare messaging evolution over time
Document messaging insights
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Learn how to analyze competitor messaging for your specific industry
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