How to Build a Competitive Intelligence Program
Establish a systematic competitive intelligence program for your organization.
Tools Needed
- WhyItMatters.AI
- CI platforms
- Collaboration tools
Deliverables
- CI program charter
- Process documentation
- Tool stack
- Training materials
Stakeholders
- Leadership
- Product Marketing
- Sales
- Product
Step-by-Step Guide
Follow these steps to successfully build a competitive intelligence program.
Define CI program goals and scope
Identify key competitors to track
Determine intelligence requirements by stakeholder
Select CI tools and processes
Create collection and analysis workflows
Establish distribution channels
Define metrics and reporting cadence
Train stakeholders on using CI
💡 Pro Tip: Automate with WhyItMatters.AI
WhyItMatters.AI can automate many of these steps, saving you hours of manual work each week. Our AI-powered platform handles data collection, analysis, and reporting.
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