How to Build a Competitive Intelligence Program in Education Technology
Establish a systematic competitive intelligence program for your organization. Learn industry-specific best practices for education technology companies.
Why This Matters for Edtech
Online learning platforms, LMS providers, and educational software.
Competitive Dynamics
Coursera vs Udemy, Canvas vs Blackboard, Duolingo vs Babbel
Industry Challenges
Content library expansion affecting competitive positioning, Pricing model experimentation (subscription vs per-course)
Step-by-Step Guide for Edtech
Follow these steps to build a competitive intelligence program effectively in education technology.
Define CI program goals and scope
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Identify key competitors to track
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Determine intelligence requirements by stakeholder
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Select CI tools and processes
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Create collection and analysis workflows
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Establish distribution channels
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Define metrics and reporting cadence
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Train stakeholders on using CI
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
What You'll Produce
This Guide for Other Industries
Automate CI for Your Edtech Team
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