How to Build a Competitive Intelligence Program in Marketing Technology
Establish a systematic competitive intelligence program for your organization. Learn industry-specific best practices for marketing technology companies.
Why This Matters for Martech
Marketing automation, analytics, and advertising technology platforms.
Competitive Dynamics
HubSpot vs Marketo, Mailchimp vs Klaviyo, Google Ads vs Meta Ads
Industry Challenges
Rapid consolidation through acquisitions, Privacy regulations changing product capabilities
Step-by-Step Guide for Martech
Follow these steps to build a competitive intelligence program effectively in marketing technology.
Define CI program goals and scope
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Identify key competitors to track
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Determine intelligence requirements by stakeholder
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Select CI tools and processes
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Create collection and analysis workflows
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Establish distribution channels
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Define metrics and reporting cadence
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Train stakeholders on using CI
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
What You'll Produce
This Guide for Other Industries
Automate CI for Your Martech Team
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