How to Track Competitor Social Media Activity
Monitor competitor social media presence, content, engagement, and campaigns across platforms.
Tools Needed
- Sprout Social
- Hootsuite
- Brandwatch
- WhyItMatters.AI
Deliverables
- Social benchmarking report
- Content analysis
- Engagement comparisons
Stakeholders
- Social Media
- Marketing
- Content
Step-by-Step Guide
Follow these steps to successfully track competitor social media activity.
Identify competitor social profiles across platforms
Set up social monitoring tools
Track posting frequency and content themes
Monitor engagement rates and trends
Identify successful content types
Track social advertising activity
Benchmark against your social performance
💡 Pro Tip: Automate with WhyItMatters.AI
WhyItMatters.AI can automate many of these steps, saving you hours of manual work each week. Our AI-powered platform handles data collection, analysis, and reporting.
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