marketingProptech
Customer Acquisition Cost (CAC) in Real Estate Technology
The total cost to acquire a new customer, including marketing and sales expenses.
Proptech CAC Benchmarks
Low
$300
25th percentile
Median
$800
50th percentile
High
$2,000
75th percentile
Elite
$150
Top 10%
Highly competitive market
Lower is better
What Affects CAC?
Marketing channel mix
Sales cycle length
Target market size
Brand awareness
Competition level
Product complexity
How to Improve CAC
1
Optimize marketing channel ROI
2
Improve website conversion rates
3
Shorten sales cycles with better qualification
4
Invest in content marketing and SEO
5
Leverage customer referrals
6
Use competitive intelligence to target effectively
CAC in Other Industries
Track Your CAC Automatically
WhyItMatters.AI helps you monitor competitive metrics and benchmark against real estate technology industry standards.