marketingE-commerce
Customer Acquisition Cost (CAC) in E-commerce & Retail Tech
The total cost to acquire a new customer, including marketing and sales expenses.
E-commerce CAC Benchmarks
Low
$20
25th percentile
Median
$45
50th percentile
High
$100
75th percentile
Elite
$10
Top 10%
Varies greatly by product category
Lower is better
What Affects CAC?
Marketing channel mix
Sales cycle length
Target market size
Brand awareness
Competition level
Product complexity
How to Improve CAC
1
Optimize marketing channel ROI
2
Improve website conversion rates
3
Shorten sales cycles with better qualification
4
Invest in content marketing and SEO
5
Leverage customer referrals
6
Use competitive intelligence to target effectively
CAC in Other Industries
Track Your CAC Automatically
WhyItMatters.AI helps you monitor competitive metrics and benchmark against e-commerce & retail tech industry standards.