What are the key benchmarks for E-commerce & Retail Tech?

Key E-commerce benchmarks include Customer Acquisition Cost (CAC), Net Promoter Score (NPS), conversion rates, and customer lifetime value. Performance varies by company size and segment.

How do I compare my metrics to E-commerce benchmarks?

Compare your metrics against industry medians. If you're below median, identify improvement opportunities. If above, you're outperforming peers. WhyItMatters.AI helps track and benchmark your performance.

Why are industry-specific benchmarks important?

Generic benchmarks can be misleading. E-commerce & Retail Tech has unique dynamics that affect metrics. Industry-specific benchmarks provide relevant context for your performance.

Industry Benchmarks2025

E-commerce & Retail Tech Benchmarks

Compare your performance against e-commerce & retail tech industry standards. Get benchmark data for marketing, sales, customer, and financial metrics.

Track Your Benchmarks E-commerce CI

Metrics Tracked

marketing Benchmarks

Metric	Low	Median	High	Elite
CAC Customer Acquisition Cost (CAC)	$20	$45	$100	$10
LTV:CAC LTV:CAC Ratio	1.5x	2.5x	4x	5.5x
Conversion Rate Website Conversion Rate	1%	2.5%	5%	8%

sales Benchmarks

Metric	Low	Median	High	Elite	Direction
Win Rate Sales Win Rate	25%	40%	60%	75%
Sales Cycle Average Sales Cycle Length	7	1	0.5	0.1

customer Benchmarks

Metric	Low	Median	High	Elite	Direction
Churn Rate Customer Churn Rate	30%	20%	10%	5%
NPS Net Promoter Score (NPS)	15	35	50	65

financial Benchmarks

Metric	Low	Median	High	Elite	Direction
Gross Margin Gross Margin	20%	35%	50%	65%
Revenue Growth Revenue Growth Rate (YoY)	8%	20%	45%	100%

digital Benchmarks

Metric	Low	Median	High	Elite	Direction
Organic Growth Organic Traffic Growth (YoY)	8%	25%	55%	110%
Open Rate Email Open Rate	10%	18%	30%	45%

Benchmarks for Other Industries

Track Your E-commerce Benchmarks

WhyItMatters.AI helps you monitor competitive metrics and benchmark against e-commerce & retail tech industry standards.

Start Free Trial View Pricing