marketingSaaS
Customer Acquisition Cost (CAC) in SaaS (Software as a Service)
The total cost to acquire a new customer, including marketing and sales expenses.
SaaS CAC Benchmarks
Low
$300
25th percentile
Median
$700
50th percentile
High
$1,500
75th percentile
Elite
$150
Top 10%
B2B SaaS typically has higher CAC than B2C
Lower is better
What Affects CAC?
Marketing channel mix
Sales cycle length
Target market size
Brand awareness
Competition level
Product complexity
How to Improve CAC
1
Optimize marketing channel ROI
2
Improve website conversion rates
3
Shorten sales cycles with better qualification
4
Invest in content marketing and SEO
5
Leverage customer referrals
6
Use competitive intelligence to target effectively
CAC in Other Industries
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