What are the key benchmarks for Real Estate Technology?

Key Proptech benchmarks include Customer Acquisition Cost (CAC), Net Promoter Score (NPS), conversion rates, and customer lifetime value. Performance varies by company size and segment.

How do I compare my metrics to Proptech benchmarks?

Compare your metrics against industry medians. If you're below median, identify improvement opportunities. If above, you're outperforming peers. WhyItMatters.AI helps track and benchmark your performance.

Why are industry-specific benchmarks important?

Generic benchmarks can be misleading. Real Estate Technology has unique dynamics that affect metrics. Industry-specific benchmarks provide relevant context for your performance.

Industry Benchmarks2025

Real Estate Technology Benchmarks

Compare your performance against real estate technology industry standards. Get benchmark data for marketing, sales, customer, and financial metrics.

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Metrics Tracked

marketing Benchmarks

Metric	Low	Median	High	Elite
CAC Customer Acquisition Cost (CAC)	$300	$800	$2,000	$150
LTV:CAC LTV:CAC Ratio	1.5x	2.5x	4x	6x
Conversion Rate Website Conversion Rate	1%	2.5%	5%	8%

sales Benchmarks

Metric	Low	Median	High	Elite	Direction
Win Rate Sales Win Rate	15%	25%	40%	55%
Sales Cycle Average Sales Cycle Length	180	90	45	21

customer Benchmarks

Metric	Low	Median	High	Elite	Direction
Churn Rate Customer Churn Rate	20%	12%	6%	2%
NPS Net Promoter Score (NPS)	15	35	50	65

financial Benchmarks

Metric	Low	Median	High	Elite	Direction
Gross Margin Gross Margin	25%	40%	55%	70%
Revenue Growth Revenue Growth Rate (YoY)	3%	10%	25%	50%

digital Benchmarks

Metric	Low	Median	High	Elite	Direction
Organic Growth Organic Traffic Growth (YoY)	5%	18%	40%	80%
Open Rate Email Open Rate	16%	26%	40%	54%

Benchmarks for Other Industries

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