How to Create Competitive Intelligence Newsletter in SaaS (Software as a Service)
Create and distribute a regular competitive intelligence newsletter to stakeholders. Learn industry-specific best practices for saas (software as a service) companies.
Why This Matters for SaaS
Cloud-based software companies competing on features, pricing, and customer experience.
Competitive Dynamics
Salesforce vs HubSpot, Notion vs Coda, Slack vs Teams
Industry Challenges
Rapid feature development making competitive landscape hard to track, Pricing changes happening without notice
Step-by-Step Guide for SaaS
Follow these steps to create competitive intelligence newsletter effectively in saas (software as a service).
Define newsletter scope and audience
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Establish content sections and format
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Curate competitive updates weekly/monthly
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Add analysis and insights
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Include actionable recommendations
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Distribute to stakeholders
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
Track engagement and iterate
💡 In SaaS: Focus on industry-specific data sources and competitor behaviors unique to your market.
What You'll Produce
This Guide for Other Industries
Automate CI for Your SaaS Team
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