How to Create Competitive Intelligence Newsletter in Marketing Technology
Create and distribute a regular competitive intelligence newsletter to stakeholders. Learn industry-specific best practices for marketing technology companies.
Why This Matters for Martech
Marketing automation, analytics, and advertising technology platforms.
Competitive Dynamics
HubSpot vs Marketo, Mailchimp vs Klaviyo, Google Ads vs Meta Ads
Industry Challenges
Rapid consolidation through acquisitions, Privacy regulations changing product capabilities
Step-by-Step Guide for Martech
Follow these steps to create competitive intelligence newsletter effectively in marketing technology.
Define newsletter scope and audience
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Establish content sections and format
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Curate competitive updates weekly/monthly
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Add analysis and insights
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Include actionable recommendations
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Distribute to stakeholders
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Track engagement and iterate
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
What You'll Produce
This Guide for Other Industries
Automate CI for Your Martech Team
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