How to Enable Product Team on Competition in Marketing Technology
Ensure your product team has competitive intelligence to inform roadmap decisions. Learn industry-specific best practices for marketing technology companies.
Why This Matters for Martech
Marketing automation, analytics, and advertising technology platforms.
Competitive Dynamics
HubSpot vs Marketo, Mailchimp vs Klaviyo, Google Ads vs Meta Ads
Industry Challenges
Rapid consolidation through acquisitions, Privacy regulations changing product capabilities
Step-by-Step Guide for Martech
Follow these steps to enable product team on competition effectively in marketing technology.
Understand product team's CI needs
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Create competitor product profiles
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Develop feature comparison matrices
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Share competitive insights regularly
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Involve product in CI discussions
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Connect customer feedback with CI
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Inform roadmap with competitive gaps
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
What You'll Produce
This Guide for Other Industries
Automate CI for Your Martech Team
WhyItMatters.AI helps marketing technology companies track competitors, analyze markets, and win more deals. Start your free trial.