How to Conduct Win/Loss Analysis in Education Technology
Analyze won and lost deals to understand competitive dynamics and improve win rates. Learn industry-specific best practices for education technology companies.
Why This Matters for Edtech
Online learning platforms, LMS providers, and educational software.
Competitive Dynamics
Coursera vs Udemy, Canvas vs Blackboard, Duolingo vs Babbel
Industry Challenges
Content library expansion affecting competitive positioning, Pricing model experimentation (subscription vs per-course)
Step-by-Step Guide for Edtech
Follow these steps to conduct win/loss analysis effectively in education technology.
Identify deals to analyze (won and lost)
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Conduct interviews with buyers
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Review CRM data and sales notes
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Categorize reasons for wins and losses
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Identify patterns by competitor
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Extract actionable insights
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Share findings with sales and product
💡 In Edtech: Focus on industry-specific data sources and competitor behaviors unique to your market.
What You'll Produce
This Guide for Other Industries
Automate CI for Your Edtech Team
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