How to Benchmark Against Competitors in Marketing Technology
Benchmark your company's performance against competitors across key metrics. Learn industry-specific best practices for marketing technology companies.
Why This Matters for Martech
Marketing automation, analytics, and advertising technology platforms.
Competitive Dynamics
HubSpot vs Marketo, Mailchimp vs Klaviyo, Google Ads vs Meta Ads
Industry Challenges
Rapid consolidation through acquisitions, Privacy regulations changing product capabilities
Step-by-Step Guide for Martech
Follow these steps to benchmark against competitors effectively in marketing technology.
Identify benchmarking dimensions
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Gather internal performance data
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Collect competitor data where available
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Normalize data for comparison
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Analyze gaps and advantages
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Identify improvement opportunities
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
Set targets based on benchmarks
💡 In Martech: Focus on industry-specific data sources and competitor behaviors unique to your market.
What You'll Produce
This Guide for Other Industries
Automate CI for Your Martech Team
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