How is SWOT Analysis used in business?

SWOT Analysis is used for: Strategic planning sessions, Competitor profiling.

analysis methods

What is SWOT Analysis?

A strategic planning framework analyzing Strengths, Weaknesses, Opportunities, and Threats.

Detailed Explanation

SWOT analysis is a strategic planning tool used to identify and analyze internal strengths and weaknesses, as well as external opportunities and threats. In competitive intelligence, SWOT is commonly used to assess competitors, helping organizations understand where competitors are vulnerable and where they excel. The framework provides a structured way to evaluate competitive position.

Real-World Examples

Competitor SWOT identifying their market weaknesses

Internal SWOT comparing your position to competitors

Opportunity analysis from competitor weaknesses

How It's Used

Strategic planning sessions

Competitor profiling

Product positioning

Risk assessment

Related Terms

Competitor Analysis

The process of identifying competitors and evaluating their strategies, strengths, and weaknesses relative to your own.

Competitive Positioning

How a company differentiates itself from competitors in the minds of customers.

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