How is Secondary Research used in business?

Secondary Research is used for: Ongoing competitor monitoring, Market landscape analysis.

data sources

What is Secondary Research?

Research using existing data and sources like public filings, news, websites, and industry reports.

Detailed Explanation

Secondary research involves analyzing existing information from publicly available sources. This includes competitor websites, press releases, news articles, industry reports, public filings, patent databases, and social media. Secondary research is typically faster and less expensive than primary research, making it the foundation of most competitive intelligence programs.

Real-World Examples

Analyzing competitor website changes

Reviewing industry analyst reports

Monitoring competitor press releases

How It's Used

Ongoing competitor monitoring

Market landscape analysis

Competitive news tracking

Industry trend analysis

Related Terms

Primary Research

Original research collected directly from sources through interviews, surveys, or direct observation.

Open Source Intelligence (OSINT)

Intelligence collected from publicly available sources and legally accessible information.

Put Secondary Research Into Practice

WhyItMatters.AI helps you apply competitive intelligence concepts with AI-powered monitoring, analysis, and insights.

Start Free Trial Browse Glossary