What is Sales Enablement?
The process of providing sales teams with the content, tools, and information they need to sell effectively.
Detailed Explanation
Sales enablement is a strategic function that provides sales teams with the resources they need to successfully engage buyers. In the context of competitive intelligence, sales enablement involves creating and distributing competitive content like battlecards, training sales on competitors, and integrating CI into sales workflows. Effective competitive enablement directly impacts win rates.
Real-World Examples
Competitive battlecard programs
Sales competitive training
CI integration with CRM
How It's Used
Sales training and certification
Competitive deal support
Win rate improvement
Sales productivity
Put Sales Enablement Into Practice
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