What is Market Intelligence?
Information about a company's external market, including customers, competitors, and industry trends.
Detailed Explanation
Market intelligence encompasses all the information a company needs to understand its external environment. This includes data about market size, growth rates, customer preferences, industry trends, regulatory changes, and competitive dynamics. While competitive intelligence focuses specifically on competitors, market intelligence takes a broader view of the entire market ecosystem.
Real-World Examples
TAM/SAM/SOM analysis for market sizing
Customer segmentation and preferences research
Industry trend reports and forecasts
How It's Used
Market entry decisions
Product-market fit analysis
Investment and funding justification
Strategic planning
Put Market Intelligence Into Practice
WhyItMatters.AI helps you apply competitive intelligence concepts with AI-powered monitoring, analysis, and insights.