digitalFintech
Email Open Rate in Financial Technology
The percentage of email recipients who open an email.
Fintech Open Rate Benchmarks
Low
18%
25th percentile
Median
28%
50th percentile
High
42%
75th percentile
Elite
58%
Top 10%
Account-related emails perform well
Higher is better
What Affects Open Rate?
Subject line quality
Sender reputation
List quality and segmentation
Send timing
Personalization
Email frequency
How to Improve Open Rate
1
A/B test subject lines
2
Segment your email list
3
Personalize sender and content
4
Optimize send timing
5
Monitor competitor email strategies
6
Maintain list hygiene
Open Rate in Other Industries
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