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WhyItMatters.AI is an Competitive Intelligence, Simplified platform that tracks competitors automatically and delivers clear, written insights. We don't just tell you what changed — we explain why it matters for your business strategy.
If competitive intelligence is part of your job, you probably spend hours manually checking competitor websites, scanning pricing pages, blogs, press releases, and job boards. You collect links, screenshots, and notes — but still end up asking: "What actually matters here?"
Most tools show what changed. Very few explain why you should care. That gap costs time — and leads to bad decisions.
Simple, transparent pricing. Pay for what you track, not how noisy the web is.
Price: $99/month (or $79/year)
Full competitive intelligence for professionals and teams
Price: $249/month (or $199/year)
For agencies and teams managing multiple clients
All plans include a 7-day free trial.
Know Your Market. Win More Deals. Track competitors automatically and get clear, written insights — so you stop spending hours on manual research and stop missing important moves.
Built for product managers, product marketers, strategy teams, and agencies who are expected to know what competitors are doing — without making it a full-time job.
Takes 30 seconds to see how it works
Stripe just reduced their Pro tier from $30 to $24/month, directly targeting the mid-market segment you're competing in.
This undercuts your current $29 price point. Consider whether to match or differentiate on value.
You're drowning in noise, trying to piece together a strategy from scattered alerts, screenshots, and bookmarks. It's manual, messy, and unscalable.
"I have 50 chrome tabs open and I still don't know if they updated their pricing."
— Every Product Manager, ever.
Scanning pricing pages, blogs, and job boards takes hours every week.
Getting alerted for every minor text change leads to ignored emails.
Knowing something changed is useless without knowing why it matters.
By the time you compile the research, the opportunity is lost.
We don't just dump notifications in your inbox. We monitor, analyze, and synthesize intelligence into a format you can actually use.
Websites, pricing pages, blogs, news, RSS feeds—tell us what to watch, and we'll keep an eye on it 24/7.
Not just "text changed". Our AI understands context, identifying strategic shifts, pricing moves, and hiring sprees.
Clear summaries, strategic context, evidence links. Ready to read, share, or act on immediately.
Dive deeper into any insight. The AI remembers context and gives informed answers about your competitors.
Add a competitor, client, market, or any topic you want to track.
Define what kinds of changes matter: pricing, features, news, hiring, etc.
Get written insights with context, evidence, and strategic analysis.
Most tools spam you with 50+ emails about pixel changes.
We explain why you should care in plain English.
Most tools capture everything, creating more noise.
We filter aggressively. If it's not strategic, it's gone.
Most tools feel like data entry and spreadsheet work.
This feels like reading a morning briefing.
The complete competitive intelligence platform built for modern product and strategy teams.
Understand why a change matters to YOUR business. Our AI filters the noise and highlights the strategic impact.
Competitor X launched "Enterprise" tier at $999/mo
This directly undercuts your premium offering ($1,200/mo). Their feature set matches your Q3 roadmap, suggesting they are aggressively targeting your mid-market renewal base.
Generate market research, SWOT analysis, and strategic reports on demand.
Strengths: Market leader, strong brand...
Web, Reviews, News, RSS.
Compare features, pricing, and weaknesses instantly.
Insights tailored to your goals.
Collaborate on intel. Share insights instantly.
Digests and real-time alerts delivered to you.
Urgent: Pricing Change Detected
Stripe just updated pricing...
Your Weekly Digest is here
12 new insights this week...
Share insights in PDF, Word, PNG, JPG, or Markdown.
AI generates visual data for presentations and reports.
Whether you're building, selling, or strategizing, know exactly where you stand in the market.
Track competitor roadmaps and feature launches without the manual digging.
Monitor messaging shifts, pricing changes, and campaign positioning instantly.
Spot market shifts, pivots, and hiring surges before they hit the news.
Scale competitive intelligence services across multiple clients seamlessly.
This is what you receive — not alerts, but intelligence.
Stripe just reduced their Pro tier from $30 to $24/month, directly targeting the mid-market segment you're competing in.
This undercuts your current $29 price point. Consider whether to match or differentiate on value.
We measure success in time saved and clarity gained. Here is the impact our customers see within the first week.
Instead of hour-long research sessions, you get a briefing.
Reclaim your schedule for strategy and execution.
Every claim includes a direct link to the source.